What was your last thing on Google? Are you willing to share it with the general public?
Search history can tell a story about a person and their thoughts.
But I can't imagine anyone voluntarily giving up on an individual's search history without incentives, especially if he identifies it.
Fortunately, you can access this information using Google Trends.
Let's take a look at what Google Trends is, how it can be used for data sources, market research, product innovation, and more.
What is Google Trends?
"Discover what the world is looking for" welcomes you to the main Google Trends page and shows you exactly what the tool does.
Google Trends displays popular topics, search terms, and news on Google. Provides real-time data on current and past trends over the last 7 days, dating back to 2004.
Where Does Google Trends Data Come From
Google Trends contains anonymous samples (real-time and non-real-time) of search queries directed to Google and breaks them down into topics.
The data is normalized so that the region with the highest search volume does not always maximize because you can see trends by location.
To normalize the data, Google divides each data point by the total geographic search and the time frame it represents to compare relative popularity.
The number is then scaled in the range 0-100 based on the ratio of all search topics across all topics.
An important data caveat is that Google refrains from queries due to "irregular activity." Google says this is done to maintain the quality of the search data provided by other Google tools. Simply put, if Google Trends spam activity is leaked, spammers can use this tool to understand which words are identified as spam and customize accordingly.
In addition to your search data, the Real-time Search Trends Report also includes the number of Google News articles written per hour.
How to Use Google Trends
Google Trends has different ways to split and cut data.
Google Trends has four main sections:
- Explore
- Trending Searches
- Year in Search
- Subscriptions
Data can be filtered by location, date, category, search section (news and shopping), as well as topics and search terms. Instead of going through each section and visualization, let's see how it can be applied to common marketing tasks.
1. Use Google Trends for Market Research
Do you need to understand your interest in products and services to start a new market?
Google Trends Explorer helps you understand how seasons and locations affect your products and services.
For example, in the Country menu below the query, you can filter to metropolitan areas or click on a map. You can change the date to zoom in or out on the history, but keep in mind that selecting a time within 7 days will change the preview.
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| Google Trends |
Advanced Tip: Make sure the options are filled in automatically when you enter the query. Whatever I do
The topic is that there is no "search term" below it. The topic is a general category, but the search terms focus on keywords. The same applies to the Related Topics and Related Queries tables. Start with a topic and limit yourself to specific search terms when analyzing your results.
2. Test Out Google Trends for Newsjacking
Are you using the newsjacking to generate content? Next, you definitely need to use a Google Trends subscription. Record weekly, daily, or when the top, most, or all of your search trends occur.
3. Leverage Google Trends for Keyword Research
Many keyword research tools show the expected monthly search volume. Unless you're tracking data on a monthly basis, it's difficult to determine whether a topic search is up or down. Google Trends can provide directional data that matches your monthly search volume.
You can also look at keyword trends to find related queries that are growing in the keyword range.
If you're not sure what your users can search for, use Google's automated Google themes when possible and check for "related searches" filtered by top queries. If you find different terms in related queries, you can compare up to five.
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| Google Trends |
Professional Tip: Use search terms. If you enclose the search in quotation marks, the entire phrase is used in sequence. You can further refine your paused search to include or exclude specific words.
4. Use Google Trends for Product Innovation
Looking for information on the latest colors, materials, and styles of our products? Let's say you started roughly with an Explorer topic.
In that case, the "related queries" filtered by Rising show the innovations in trend colors, materials, or other products, and show how much interest has grown during the selected time period. Those marked with a breakout show a significant increase of over 5000% over the previous period.
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| Google trends |
5. Employ Google Trends for Topic Clustering
Hope you already understand the difference between trend search terms and topics.
Themes help Google Trends simplify its theme group strategy. When you search for a term, Google provides the topic as well as the search term, and when you select one, it also includes "related topics." By reviewing your search reports in real-time, you can see how Google News can help you establish relationships between topics.
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| Real Time Search |
However, you can go further than the theme. After selecting a term, you can select a category. The purpose is to narrow your search, but you can delete the search after selecting a category to keep your queries and topics linked to the category.
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| Trend search analytics |
6. Test Out Google Trends for Analyzing News Publications
Are you announcing or working on the news? Next, trend analysis of the search data.
As mentioned above, Real-time Search includes the number of Google News articles created per hour on popular topics. When you select a topic, the bar chart shows the articles just added at that time and the current total. You can see how the news drifts or how the search continues.
According to the article, the top articles are ranked according to the Google News ranking system. By subscribing to a particular topic, you can determine which posts are properly ranked.
Focus on presenting posts that appear regularly on your topic. If you're a publisher, contact your competitors to see if you can reach the level of your competitors by updating your structured data or publisher center information.
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