Money alone can't buy Google rankings, but with a little time and strategy you can improve your position on the Search Results Pages (SERPs) without spending a penny.
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| how to Rank Higher on Google |
Here are 10 free ways to improve your Google search rankings.
Improve your website’s user experience
According to a study on SEMrush's ranking factors, the first four ranking factors are website visits, website time, page sessions, and abandonment rate. All four are directly related to the experience your website provides to users, which Google recently highlighted with its page experience update. It's simple: if your website is easy and fun to use and offers valuable information, you'll get more visitors, stay longer on your site and visit more pages, which will improve your search rankings.
Write great content optimized for SEO.
Having high-quality content on your website is one of the best ways to increase traffic and improve your search rankings. In fact, Google itself said in a blog post about page experience that good, relevant content on a page is more important to ranking than page experience. Make sure your content is bug-free, keyword-optimized and mobile-optimized, tailored to the specific needs of your target audience, and includes valuable links to additional internal and external content.
Get more backlinks
Backlinks - links from other websites to yours - are one of the strongest factors in Google rankings. Inbound links to your website content from high-end domains demonstrate your website's credibility, increase traffic and improve your search rankings.
Improve your page speed
Load time is one of the most important measures in the recent upgrade of Google Core Web Vitals. Therefore, making sure your website is up as soon as possible is a good idea - both to improve your search rankings and to ensure a good user experience.
Fix broken links
Having high-quality links on your website is one of the best ways to increase traffic and build credibility for your website. However, links displaying 404 errors are harmful to your user experience and search rankings. Use a features like BrokenLinkCheck or Dead Link Checker to find broken links.
Optimize your images
Optimizing your images is critical to speeding up your website and making it easier for Google to identify the images on your webpages. Make sure all images on your website are compressed, have descriptive file names, and contain alternative text.
Use H1 and H2 header tags
Not only do titles make your content easier to read and understand for people and search engines, there is a strong correlation between Google search rankings and the use of title tags in the body of your content. Title tags are also a great way to structure your content and highlight your main points.
Optimize for local search
More and more people are looking for "near me" companies with their smartphones. Make sure you post your ad on Google My Business, post relevant content on Google Posts, list your business in local directories, and build your online reputation with great online reviews to increase your chances of appearing in relevant local searches.
Improve Google Rankings with Keyword Research
Each keyword in this filtered report is a keyword that you've already ranked for but isn't in the leading position. That means there is still room for improvement.
The next step is to review the list of keywords you want to rank for the most.
With that in mind, there's no point hunting for rankings for low-value keywords or keywords that tend to be hard to find. Here are a few things to look out for to identify the best candidates.
Conclusion
Ranking higher on Google is not rocket science. However, this is more difficult for some keywords than others. Therefore, it makes sense to track rankings for non-competitive keywords that already rank on the first page.
Then all you need to do is find out why you are ahead of the curve and do whatever you can to fix the problem.