Top 10 Business Benefits Of Content Marketing

Key points

Marketers who prioritize blogging are 13x more likely to see positive ROI marketing.
Content marketing not only increases SEO results - but also encourages your other marketing efforts.
Content marketing produces traffic, conversion, and leads for your brand.
Content marketing creates long-term and sustainable results.

Content Marketing

The drift marketing platform of conversation has carved a very large market room for itself in just a few years. In October 2016, the drift brand flew under the radar with 198 blog readers a month. But in June of the same year, only eight months later, the blog reader had skyrocketed to 27,369 customers. The difference, according to Drift, goes down to one thing: content marketing benefits.

The Drift strategy focuses on humanizing the marketing of B2B content and prioritizing things that will be loved by their own audience. As a result, they catapulted their brand of a newcomer industrial to one of the fastest-growing software companies, with clients like Oracle and Grubhub.

According to the McKinsey survey of 27,000 consumers, consistency is key # 1 for customer satisfaction. Is the sound, messaging, and assistance brand consistently at every customer touchpoint? Do brand values and quality strengthen themselves in the long run? Does the brand appear for customers? Is there a solution every time a customer has questions or problems?

The content marketing strategy as used by Drift puts a sense of consistency in front and center - and drift is not alone. For the most loved brands in the world, the best way to show the consistency of personality from time to time is by actively showing it in the content they produce.

Content marketing Important

Why content marketing is important

According to Hubspot, the content marketer that prioritizes 13x blogging efforts is more likely to see ROI positive than those who don't. And why annual growth in organic traffic is 7.8x higher for businesses involved in content marketing. It is also why content marketing produces 3x leads, but the price is 62% less than other digital marketing channels.

Content marketing does not only open conversations with your audience. It also makes the conversation fresh, helpful, and interesting from time to time. Great content marketing does not pass and transactions but leads to involvement and building relationships. Most importantly, content marketing does not interfere with users of their activities - it is a welcome extension of it.

Furthermore, the brand that invests in the marketing of full-funnel content tends to dominate the search more efficiently. Terekeet recently published two organic search market reports with surprising results. Both the beauty market reports, and financial service industry reports, revealed that a billion-dollar brand lose organic market share to online publishers which created high-quality long-form content.

Boost your SEO and traffic

Anyone serious about marketing knows you cannot win in SEO without killer content strategies. In fact, effective content creation is an organic search foundation, and the best way to direct more website traffic.

After you overcome the technical SEO problems on your website, are you sitting and waiting? Of course not. You continue to produce high-quality content that excites your audience. When you produce useful content that answers search questions, Google will give you a better ranking on the search engine results page (SERP).

In addition, backlinks from high authority websites and blogs increase Google's trust in your site. But don't expect anyone worth the juice of their link to quote generic, runny content. They want unique and driven content by exciting, disturbing, informing, inspiring, and entertaining data.

Content marketing also adds keywords to your arms warehouse with every womb that you produce, helping strengthen the results for your long-tail keywords. These keywords increase from time to time with each part you make, attracting a variety of targeted traffic. As a result, your SEO strategy will produce long-term and compound ROI.

Establish E-A-T

Google summarizes what you want to see from a website with one neat acronym: e-A-T, or expertise, authority, trust. One of the benefits of content marketing is to set these qualities.

To watch the brand actually land this one, look for the topic of e-commerce related to beginners (example: "How to increase your e-commerce sales," or "What should I sell online"). Then, see SERP. We bet the money that Shopify will appear on page one for at least one of these questions.

Shopify's goal is to provide a simple and friendly platform for beginners. And they reach their target audience by providing evergreen content written by experts who solve pain points and build customer relationships.

As Shopify clearly shows, content marketing for eCommerce websites extends well exceeds transactional pages. Useful and data-based blog posts can obtain mention trusted brands from authoritative websites. It increases e-A-T, which strengthens SEO.

So, when the entrepreneur who dreams finally decides to stop planning and start doing, Shopify will be the platform of their choice because of the expertise and authority that has been set through every step of the customer's travel.

Authority also does not recover at SERP. If you aim to become a leader of thought on a trusted industrial website, everyone who reads articles will see your brand as a credible source of information, high authority.

Create brand awareness

Mazda is also a good example of how various types of content build brand awareness. Their zoom zoom magazine is one of the best examples of content marketing in the car industry. The magazine offers in viewing into the testing of Mazda vehicles, a pleasant story about how many states can drive someone within 24 hours, and the employee highlight. This magazine is about celebrating the Mazda community, and they even get readers involved by asking them to share their Mazda experience on social media using #zoomzoomazda.

Whether someone faces your content in SERP, industrial resources, or a link from a friend, they find it. Then they shared it and others met. And before you find out, you have a brand new advocate force.

Let your brand personality shine through

Brand Personality

One of the many content marketing benefits? Brand personality.

The first thing from a branding expert who will tell you is that the brand is more than just a logo and color palette. Successful brands reach deep into their values to paint a complete picture of who they are, what encourages them, promises their customers, their differentiation, their personalities, and their values.

Beauty brand content marketing describes this point perfectly.

Think about Sephora. Their massive content hub is not only run by a group of bias employees - but it is also triggered by customers themselves. In addition to various effective marketing campaigns that promote inclusivity, body ponytails, and similar causes, Sephora also fills its blog with recommendations, tips, and suggestions from its own customer base.

Besides keeping employees stay happy and creating great products, do brand primary brands show these values? Their voice. From optimistic and energetic to authoritative and direct, your brand voice immediately put the foundation for the story of who you are. The category page or product page on your website might not give you a great opportunity to let your brand personality shine. However, good content gives you the platform in a shovel.

Connect with your audience through multiple learning formats

Your potential customers all have unique needs, and there is no universal format that suits every need at once. Some people are visual students, while others prefer to read. Others just want to slap the bullet points, and others prefer to watch videos or listen to podcasts. One of the benefits of content marketing? Maintaining your voice and values remain consistent while flexibly offering formats that meet many different customer needs.

They are included:

Live Q&As
Blog posts
Infographics
White papers
Photo essays
Lookbooks
Videos
Podcasts
Webinars & classes
Emails
Tools and templates
Interviews

Connect Audience Through multiply learning formats

…And much more. The format can change according to what is most appropriate or beneficial for the audience, and there is plenty of space to experiment with the way you provide information.

Fuel your social media engagement and PR results

When a visitor lands on a piece of content on your site and finds it helpful, smart, touching, strong, or entertaining, they become one more likely advocate for your brand. The people who convert to advocates brands are transformative for your ROI marketing.

After you make a brand advocate, the person will follow you on social media and really engage with your business. They will share your content with their friends (and maybe thousands of their online friends) and make recommendations. And they will lend their voices to strengthen yours.

This brand's advocate will not be possible without great content. They cannot share your content and help your brand build followers if they don't need to be connected in the first place.

When do you have a content marketing plan? Those advocate forces do not occur only occur at the grassroots level. Your PR strategy can work by hand with your content strategy so that the best of your content has the spotlight. Blogs and high authority publications are thirsty for information to share. When your content provides that information, they will refer to it.

By doing that, the publications gave birth to your results from grassroots to top-down. When the top blog or media site has something to share, other publishers accelerate their ears. Soon they start linking to your content too. And the impact of compound SEO strengthens your homework.

Support your audience throughout the conversion funnel

Content marketing and unique SEO in their ability to target each stage of the conversion funnel: awareness, consideration, or decision. It doesn't matter where your customers are on their way or what they are looking for. You can produce content that discusses their needs at the right time they will feel the most valuable.

If you are a clothing retailer like Nordstrom, a customer at the awareness stage might look for the latest trends, feed their interest in mode, or seek help with certain problems. Content You can meet these unique needs, offering your own products for example so you can encourage customers on their ways.

Customers in the schedule of consideration, on the other hand, have general feelings about what they want. But, they are waiting for your content to convince them that you offer the best choice. And customers in the decision phase are almost there; This is the task of your content to remind them why they can feel great buying products.

Improve conversion rates with demand gen

The site with a low conversion rate like someone poured water into a leaking bucket. They work very hard when so much can be achieved by repairing a bucket!

Whether your conversion rate is low, average, or high, strategically increasing it is always the right idea. Assuming you do not have a very strange site design or UX problem, the best way to do this is to take advantage of content marketing benefits through the demand generation strategy. The content you can:

Give life to your brand
Help consumers discover new products or solutions
Create a story the customer wants to participate in
Help your audience feel that they belong to a tribe
Sell the product
Answer questions
Address concerns
Build trust
Share additional brand incentives
Form the backbone of attention-grabbing, meaningful calls to action

Boost lead generation

Retailers like Nordstrom have a fast sales cycle. Play your card correctly and you can move new customers from the awareness to buy in one session.

For brands that sell products or services with a longer sales cycle, such as project-level project management software? Your customers will need much longer than one browser session to feel comfortable making their purchases. For some products and services, new instructions need months or even a year to make purchasing decisions.

The top-of-the-funnel content is perfect for generations leading B2B for capturing customers early and moving them to sales channels. In fact, relevant content is one of the most effective parenting tools available for longer sales cycles. That's why it makes people get involved and move them through the travel buyer.

Build brand affinity and loyalty

Do you not like it when you are so close to someone, can you finish the sandwich with each other?

When your brand enters to offer the right content your customers' needs just time right? It's a bit like having this type of relationship with your customers. You help each customer complete their sentence (or sandwich), sometimes providing additional information that they don't even know. Your valuable content gives your visitors a set of tools to be used when navigating their interest or pain point. It can even arm them with stories to tell it.

Pair with an interesting brand personality (or funny, or entertaining, or sassy)? Immediately people will become an emotional investment in your brand too. Think of Mooncie, who has become famous for intelligent Twitter banter. People are devoted to Moonpie not only because they like products, but because they also like the brand.

With all the benefits of this content marketing, shortly, you become 1) a reliable brand by your audience when they need information related to your field of expertise, and 2) brands that people can't wait to tell others about. Confidence that sparks loyalty. And the brand with it is a power that must be taken into account.